Craig Campbell has shared his favourite SEO tools for keyword research

Craig Campbell has shared his favourite SEO tools for keyword research across various platforms. Here are the tools he frequently recommends:

1. SEMrush

  • Comprehensive Keyword Research: Craig highlights SEMrush as a powerful tool for keyword research. It provides detailed insights into keyword volume, competition, and trends, making identifying valuable keywords for your SEO strategy easier.
  • Additional Features: Besides keyword research, SEMrush offers a suite of tools for competitor analysis, backlink analysis, and site audits, which Craig finds invaluable for a holistic SEO approach.

2. Ahrefs

  • Keyword Explorer: Ahrefs is another favorite tool of Craig’s for keyword research. It offers extensive data on keyword difficulty, search volume, and potential traffic, helping users to find the best keywords to target.
  • Competitor Analysis: Ahrefs also excels in competitor analysis, allowing users to see which keywords their competitors are ranking for and identify gaps in their own strategy.

3. Google Keyword Planner

  • Free and Reliable: Craig often uses Google Keyword Planner for its reliability and the fact that it’s free. It provides essential data on keyword search volume and trends directly from Google, making it a trustworthy source for keyword research.

4. Ubersuggest

  • User-Friendly Interface: Ubersuggest is praised for its simplicity and ease of use. It provides keyword suggestions, search volume, and competition data, making it a great tool for beginners and experienced SEOs alike.


  • Long-Tail Keywords: Craig recommends for finding long-tail keywords. It generates keyword suggestions based on Google’s autocomplete feature, which can help uncover less competitive, high-converting keywords.


Craig Campbell’s favorite SEO tools for keyword research include SEMrush, Ahrefs, Google Keyword Planner, Ubersuggest, and These tools offer a range of features from comprehensive keyword analysis to user-friendly interfaces, helping users to effectively identify and target the best keywords for their SEO strategies.

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