Craig Campbell Odys Team

how has Craig Campbell’s approach to SEO evolved over the years

Craig Campbell’s approach to SEO has evolved significantly over the years, reflecting changes in the industry and his own growing expertise. Here are some key aspects of how his strategies have developed:

Early Approach

  1. Basic SEO Techniques:
    • In the early stages of his career, Craig focused on fundamental SEO techniques such as keyword optimization, on-page SEO, and basic link building. These foundational strategies were essential for gaining initial visibility and traffic.
  2. Freelance Work and Client Projects:
    • Craig started as a freelancer, working on various client projects. This hands-on experience allowed him to understand different industries and tailor his SEO strategies accordingly.

Current Approach

  1. Advanced SEO Strategies:
    • Craig now employs more advanced SEO techniques, including the use of aged domains, sophisticated link-building strategies, and leveraging engagement metrics like click-through rate (CTR) and user engagement to boost rankings3.
    • He emphasizes the importance of high-quality content that provides value to readers and answers their queries, which is crucial for long-term SEO success.
  2. Integration with Other Digital Marketing Channels:
    • Craig integrates SEO with other digital marketing channels such as social media, email marketing, and paid ads. He believes that while paid ads do not directly boost SEO, they can enhance engagement metrics, which indirectly benefit SEO3.
  3. Educational Content and Mentorship:
    • Craig has expanded his role to include education and mentorship. He shares his knowledge through his YouTube channel, blog, and speaking engagements at international conferences. This educational content helps others learn and apply effective SEO strategies.
  4. Focus on Experimentation and Adaptation:
    • Craig advocates for continuous experimentation and staying updated with the latest SEO trends. He frequently tests new strategies and tools, adapting his approach based on what works best in the current SEO landscape.
  5. Community Engagement and Networking:
    • He actively participates in the SEO community, sharing insights and collaborating with other experts. This engagement helps him stay at the forefront of industry developments and incorporate the latest best practices into his strategies3.


Craig Campbell’s approach to SEO has evolved from basic techniques and freelance projects to advanced, integrated strategies that leverage multiple digital marketing channels. His focus on high-quality content, continuous learning, and community engagement has made him a leading figure in the SEO industry.

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