James Dooley interviews Craig Campbell, SEO

About James Dooley

James Dooley is an Entrepreneur who has grown the most extensive digital real estate portfolio in the UK.

He is the CEO of PromoSEO, a leading lead generation agency, and the founder of FatRank, a mindset website that helps elevate other SEOs.

Dooley started his career in digital marketing in 2009 when he built his first website. He quickly became fascinated by SEO and began to learn everything he could about the subject. In the years since, he has built and ranked over 1,000 domains online as a UK-based Digital Landlord, generating over 1 million enquiries.

The Interview

In the SEO world, misinformation can quickly spread, making separating facts from outdated practices challenging. SEOs often face myths circulating in the industry, leading to strategies that may have worked years ago but no longer deliver results. It’s crucial to keep up with the latest changes, as what might work today could be obsolete tomorrow.

Testing and continuous learning are essential for standing out in the field. From my experience, the difference between good and great SEO often lies in the details and a relentless pursuit of excellence. Great SEOs constantly test new strategies, challenge outdated beliefs, and engage in meaningful discussions to stay ahead.

Key Takeaways

  • Differentiating myths from outdated SEO practices is challenging but necessary.
  • Excellent SEOs often differ in their attention to detail and continuous testing.
  • Staying updated and learning from others helps leverage SEO effectively for business success.

Recurrence of Unnatural Link Penalties

I hear it often: “I can’t remember the last time someone got an unnatural link penalty.” Yet, it happens every week. The hardest part is distinguishing between what’s actually happening and what’s just talk.

Difference in Approach

For example, when comparing Cristiano Ronaldo with another player, small details set a good SEO apart from a great one. The difference lies in those tiny details a great SEO focuses on. It’s not about big, flashy moves but about precise, well-thought-out strategies.

Staying Updated

SEO myths and outdated practices cause a lot of trouble. Many are still teaching methods that worked years ago but are ineffective now. Google constantly changes its algorithms; what worked last year might not work today. Keeping training materials current is nearly impossible.

Testing and Validation

Without proper testing, you can’t know what indeed works. Too many people spread information without verifying it. It sounds convincing, so others take it as truth. Newcomers, especially, might be misled by these unverified claims.

Challenges in the Industry

The industry is filled with misinformation and stale advice. Sometimes, it’s not out of bad intent but because people haven’t updated their knowledge. This leads to a situation where outdated tactics are presented as current best practices.

Maintaining accurate, current strategies is crucial. It’s about always learning, testing, and staying ahead in the ever-changing world of SEO.

Separating Myths from Old SEO Methods

Many think no one receives penalties for unnatural link practices, but it happens every week. The challenge lies in knowing what’s myth and what no longer works. When starting out, it’s tough to know who to trust. You could hear many different tips from different people.

Some techniques shared today were successful years ago but don’t work now. For example, some outdated local SEO strategies are still being taught though they were patched three years ago by Google.

To spot myths from outdated practices:

  • Always Test New Information: Before accepting any new SEO advice, test it yourself.
  • Stay Updated: SEO is always evolving. What worked a few years ago might not be effective now.
  • Consult Reliable Sources: Find and follow experts who actively test and stay up-to-date with SEO changes.
  • Be sceptical: Question information, even from trusted sources, and keep verifying with real-world results.

Common Misconceptions Today:

  1. Keyword Stuffing: Some still believe cramming keywords into content works. It doesn’t help and can hurt your rankings.
  2. Exact Match Domains: They no longer give the SEO boost they once did.
  3. Link Quantity Over Quality: Focusing on getting many links rather than high-quality, relevant ones is outdated.

By understanding and keeping up with current practices, you can avoid falling for myths and ineffective methods.

The SEO Landscape

Adapting to Google’s Updates

Google frequently changes its algorithms. This means that what worked a few months ago might not be effective today. I’ve seen people follow outdated tactics and then wonder why their rankings drop. It’s crucial to stay updated with the latest changes.

The Difficulty of Keeping Up-to-Date

One of the biggest challenges is sorting out what’s still relevant. Many people share tips and tricks that worked years ago, but no longer do. This can be frustrating, especially for newcomers. It’s important to test new strategies yourself and not just rely on hearsay. Always be sceptical of advice that hasn’t been backed by recent success.


Example Table:

StrategyStatus
Keyword StuffingOutdated
Quality ContentHighly Effective
Link FarmingPenalised

Example List:

  • Test regularly: Always check if a strategy still works.
  • Be sceptical: Don’t believe everything you hear.
  • Stay informed: Follow the latest updates and changes.

Being a great SEO expert is all about attention to detail, continuous learning, and adapting quickly to new information.

Qualities of Good SEOs

Attention to Detail is Crucial

I’ve noticed over time that the finest in SEO are those who pay attention to minor details. Even small adjustments can make a significant difference. For instance, great SEOs often thoroughly analyse data, look for the tiniest of patterns, and implement small tweaks that can have a considerable impact. Attentiveness separates the good from the great in this field.

Testing Assumptions in SEO

It’s always vital to verify everything. Throughout my career, I’ve seen many ideas floating around, but not all of them work. The best SEOs are relentless testers. They experiment, gather data, and come to conclusions based on solid evidence. This approach ensures that their strategies remain effective and relevant.

Comparing Excellence

Cristiano Ronaldo’s Commitment

Cristiano Ronaldo stands out due to his exceptional commitment. He doesn’t excel just because of his skills, but because of the small, consistent efforts he makes every day. His dedication is clear in his training routines and his ability to maintain a top physical condition, even at 39 years old. Watching him play, it’s evident that his success is not just about natural talent but also about his unwavering dedication and the additional steps he takes to improve.

The Fine Line Between Good and Great in SEO

Being good at SEO requires understanding and following proven strategies. Becoming great, however, involves paying attention to the tiniest details and constantly testing new techniques. Like Ronaldo, who goes beyond just practising, exceptional SEOs immerse themselves in their craft. They debate, they argue healthily, and they test relentlessly. The difference lies in this obsessive dedication, always pushing the boundaries and seeking improvement.

Here’s a table that highlights this contrast:

AspectGood SEOGreat SEO
Attention to DetailFollows known strategiesExplores and tests new methods
Continuous LearningApplies general knowledgeEngages in constant testing
Community InteractionParticipates occasionallyActively debates and shares

These subtle differences, much like Ronaldo’s extra training, are what elevate individuals from being good to being great in their fields.

Working Together and Always Learning

The Impact of Group Discussions

Talking with others in the industry can help separate fact from fiction. Discussions in group chats, even on Sunday mornings, can lead to a better grasp of what’s effective. The constant exchange of ideas and healthy debates with peers can sharpen skills and update knowledge. Some ideas still circulate that have been proven ineffective. Engaging in these conversations helps clarify confusion and builds a stronger understanding of current best practices.

Being Open and Keen to Learn

Staying humble and eager to learn is crucial. Everyone, even experienced SEO specialists, can benefit from asking questions and seeking new information. No one should claim to know everything; it’s about always striving to improve. This drive to learn and adapt is what sets great professionals apart. Many successful SEOs continuously test new strategies and learn from each other’s experiences, ensuring that they remain at the forefront of the industry.

Insights on Leveraging SEO for Business Success

To excel in SEO, it’s important to differentiate between outdated information and effective strategies. SEO myths persist, often due to misinformation spread without proper testing. For example, some tactics that once worked for local SEO no longer do, as Google frequently updates its algorithms. It’s crucial to stay informed and identify reliable sources.

Testing is vital. Even widely accepted practices should undergo verification. Those claiming to be experts might rely on outdated methods, which can lead to ineffective SEO efforts. I’ve seen this happen often when outdated advice is still circulated, misleading new practitioners.

Attention to detail can elevate an SEO professional from good to great. I’ve known many SEOs, and the best ones focus on the small details. Matthew Woodward, for instance, demonstrates this through his meticulous approach and rigorous testing. This level of dedication sets apart great SEOs from the rest.

Technical skills also matter. An in-depth technical understanding of SEO allows for innovative problem-solving and staying ahead of algorithm changes. Regular engagement in discussions with other experienced SEOs can provide fresh insights and help to refine strategies.

Another key trait is being obsessive and relentless in pursuing SEO excellence. Great SEOs never stop experimenting and learning, always looking to improve. Participating in debates and challenging each other in knowledgeable groups can drive growth and development.

Even though I’ve leveraged SEO successfully in business, I still consider myself a learner. Seeking advice from trusted peers and continually asking questions keeps me updated and effective. This mindset is crucial for anyone aspiring to achieve lasting success in SEO.

author avatar
craig@craigcampbellseo.co.uk

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