Craig Campbell.

Away from the day job

Acting diary

From digital marketing to Scottish crime drama: the story behind Craig’s Crime Lord role, and a look at his other screen work.

Craig Campbell in Crime Lord
Craig in Crime Lord · photograph supplied by Craig.

Crime Lord · Johnny Dallas

An unexpected route into crime drama

The connection started online, rather than in an audition room. In a public account released by Craig Campbell SEO in October 2021, Crime Lord director David Wilde spotted Craig online and asked whether he would be interested in a part in the Glasgow-filmed series.

Craig took on Johnny Dallas, a tech expert who becomes tangled up in Paul Black’s world. Black is a former bank robber trying to make a new life as a crime writer; the plan to leave crime behind does not last. For someone known for digital marketing, playing a technology specialist made an unusual connection between two very different working lives.

The same account described Craig as enjoying his involvement and receiving a positive response from viewers. IMDb lists him as Johnny Dallas in four episodes in 2022. Those are his credited appearances, not a claim about when the scenes were filmed.

It is a glimpse of how an online profile can lead somewhere entirely unexpected: a director’s approach, a character and a place in a Scottish crime series, alongside an existing business career.

Screen notes

Beyond Crime Lord

Crime Lord was not Craig’s first screen appearance. His earlier soap work and later drama credits tell a wider story, alongside his business career.

Bill · 2023 credit

Mad World

IMDb records Craig as Bill in one episode of Mad World in 2023. The programme’s credits also name David Wilde, the director whose approach led to Craig’s Crime Lord role. It is a second connection with Wilde’s screen work, this time under a different character name.

The credit establishes the role and appearance year, rather than the filming dates or what happened on set. No published personal account of Craig’s Mad World filming has been identified, so those memories remain his story to tell.

Source: Craig’s IMDb credits

Dale

Hollyoaks Later

Craig’s screen credits include Dale in Hollyoaks Later. The October 2021 account published by Craig Campbell SEO mentions earlier appearances in Hollyoaks and River City, making clear that his move into Crime Lord followed previous soap work rather than a first-ever experience of acting.

That earlier experience is part of the background to the director’s later approach. The published account does not describe a Hollyoaks audition, scene or on-set conversation, and no such anecdote is attributed to Craig here.

Source: Craig Campbell SEO’s October 2021 account

Peter · BBC Scotland

River City

Craig describes his River City involvement as appearing in a few episodes, with Peter listed among his roles. The BBC Scotland soap forms part of his earlier acting experience, also acknowledged in the October 2021 published account of how his Crime Lord opportunity came about.

For a Glasgow-based businessman, it adds a Scottish television strand to a career that also includes digital marketing and broadcasting. His appearance year and personal filming memories have not been confirmed; the programme’s starting year should not be mistaken for the year Craig appeared.

Source: Craig Campbell SEO’s October 2021 account
Explore Craig’s IMDb profile

A conversation beyond SEO

For a podcast conversation, media appearance or collaboration covering Craig’s business and screen work, get in touch directly.