Crime Lord · Johnny Dallas
An unexpected route into crime drama
The connection started online, rather than in an audition room. In a public account released by Craig Campbell SEO in October 2021, Crime Lord director David Wilde spotted Craig online and asked whether he would be interested in a part in the Glasgow-filmed series.
Craig took on Johnny Dallas, a tech expert who becomes tangled up in Paul Black’s world. Black is a former bank robber trying to make a new life as a crime writer; the plan to leave crime behind does not last. For someone known for digital marketing, playing a technology specialist made an unusual connection between two very different working lives.
The same account described Craig as enjoying his involvement and receiving a positive response from viewers. IMDb lists him as Johnny Dallas in four episodes in 2022. Those are his credited appearances, not a claim about when the scenes were filmed.
It is a glimpse of how an online profile can lead somewhere entirely unexpected: a director’s approach, a character and a place in a Scottish crime series, alongside an existing business career.
