Ask Craig
The questions that come up again and again on the YouTube channel, with a short answer and the full video conversation behind it.
Ecommerce SEO
Start with the basics that shops often get wrong: clean category structure, unique product and category copy, and making sure filters and duplicate pages are not wasting Google's attention. Then build links and content around the categories that actually make you money.
Affiliate content
Write for the person about to make a buying decision, not for a word count. Genuine experience, honest comparisons and clear recommendations beat thin, rewritten content — and good writers who understand the niche are worth paying for.
Website growth & acquisition
Look past the headline traffic figure. Check where the traffic and income really come from, how stable they have been, and whether there are quick wins left — content gaps, poor monetisation or neglected technical issues — that you can fix after buying.
Send Craig the details of your website and what you are trying to work out.
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