Consultancy & services
Online reputation management
Search-focused reputation management for individuals and businesses concerned about the results appearing for their name.
A prospective client may search for you before they speak to you. If the results are incomplete, outdated or dominated by an unhelpful article, that first impression can be very different from the business you run today.
Craig’s reputation management work focuses on those search results. The approach involves reviewing what is visible, identifying the assets you control and developing stronger branded content that can compete for attention. Improving the search landscape is not the same as deleting someone else’s website.
What we can work on
Reviewing branded searches
Look at the results for your name or business and understand which pages dominate. This helps distinguish a search visibility problem from a content dispute that needs another route.
Building owned assets
Consider useful branded pages and profiles that accurately represent you. Relevant, credible content provides search engines with more material than a bare website or an abandoned profile.
Strengthening positive visibility
Work on the visibility of legitimate branded assets, including content and linking opportunities, so people can find a fuller picture of your business.
Setting realistic expectations
Discuss what can be influenced and what sits outside your control. Search positions change, and a third-party publisher or platform makes its own decisions about removal.
Before you enquire
Can negative articles be removed from Google?
Removal and improved visibility are different things. Craig’s search-focused work does not promise that third-party articles will be deleted. Publisher complaints, platform reporting or legal advice may be separate considerations.
How does reputation management work?
It starts by reviewing the search results, then considering the accurate content and branded assets you can strengthen. The goal is to improve the visibility of a more representative online presence.
Can you guarantee which result appears first?
No. Search engines determine rankings. Any proposed work should be judged on a realistic scope and sound strategy, not a guaranteed position.
Discuss your online reputation
Share the name or brand people search for, links to relevant results and what you would like to improve. Please avoid including passwords or confidential documents.